“MYM” is in Competitor Running Magazine!

Wow!  “Move Your Mission’s” Founder, Taralyn Kohler, was featured in Competitor Running Magazine for bringing her ideas to life at CORE Foundation.  She authored “Race With Purpose” which is a fundraising program that offers athletes competing in CORE Foundation’s events an opportunity to raise money for a cause that they are passionate about.  RWP makes those training miles count.  When athletes that participated in “Race With Purpose” stepped up to the starting line on race day, they had already one.  Together, they raised an additional $10,000 which was then seeded back into the community.

You can read the article below.

How to Organize a Charity Race From Start to Finish

What’s in a Name

I’m often asked how my company came to be and why the name “Move Your Mission” was chosen.  The truth is I didn’t seek a consulting career;  it found me.   Growing up, my mom always said to do what I love, and the work will come. And she was spot on.  Helping organizations grow sets my soul on fire, and it’s a natural fit blending my business acumen skills and my love for energizing causes.

Professionally, most people know of my work as a sales ninja in telecommunications.  I’m often asked how I ended up working with non-profit organizations.  Volunteerism has always been important to me.  I was raised to help others at a very young age.  In high school, I took Russian and was an exchange student at the end of the Cold War.  I had a chance to witness poverty and other cultures at an impressionable age.  After retiring from a very successful telecom career, I was given the gift of time and became heavily involved with philanthropy and fundraising.

One of my favorite fundraising projects was Co-Chairing Navy Elementary’s Silent Auction Gala to celebrate the 100-year anniversary of the school.  We put on an elegant upscale event and raised more than $21,000 in one night.  This was the most successful event of this kind that the school had ever seen.  We gleaned donations from American Girl Doll, Disney, and many local businesses.  The event was highly visible and when word traveled of our success, I began being asked to consult non-profits on fundraising, building communities, board development, and more.   Each engagement was a bit different, but the common theme was that these organizations had the desire to expand, grow and take their mission to the next level through thought leadership.

One of these organizations, Ironheart Foundation, which encourages victims of heart disease to thrive by leading a healthy lifestyle and doing something epic through sport, had a particular impact on me.  In looking at how we could spread inspiration for the Foundation, I co-created a campaign called “The Stories Project,” where we gathered and shared on social media motivational stories of members thriving with heart disease.  This resulted in a growth in membership and increased donations and personal fundraising.

What I wasn’t expecting was that my involvement in this project would motivate me to take ownership of my own health.  A new journey began, and I started running with a goal of running the Army Ten Miler that fall.  That then lead me to try triathlons.  Now, several years later I just completed my first Ironman 70.3 triathlon which includes a 1.2 mile swim, a 56 mile bike, and a 13.1 mile run.

The actual name “Move Your Mission” was, in fact, conceived while I was out for a long run on a beautiful spring day.  I’d been searching for the perfect business name, and triathlon training gave me a lot of time by myself to process, create, plan, and cultivate.  Those quiet miles allowed me to generate my most energetic, powerful ideas.  As I ran, I processed the question, “What does your company do?”  My answer, “I find creative ways to help organizations move their mission forward.”  That was an “ah-ha’ moment and the name was born.  Fortunately, the domain name was available too!

“Move Your Mission” is an organic organization.  We’ve grown with zero marketing on good vibes and recognized success.  It’s been an incredible journey so far, and I’m extraordinarily grateful to those clients who have trusted me to guide and grow their business.   The most successful clients have adopted MYM’s approach that non-profits need to think of themselves in sales organization … selling their mission.  (And, I will elaborate on that another blog article very soon.)

MYM’s business plan has continued to expand with corporate clients taking me back to my sales roots.  I’ve been afforded the opportunity to travel for clients, meet some incredible people, had articles published several times in various outlets.  It gives me an incredible amount of gratification knowing that my work is making a difference.  I’m excited to see where they take me next!

Curious about working together or want to hire MYM for an assignment?   Shoot me email at hello@moveyourmission.com.



Founder and Change Maker